Senior Citizens and E-commerce Websites: The Role of Perceived Usefulness, Perceived Ease of Use, and Web Site Usability
نویسندگان
چکیده
منابع مشابه
Senior Citizens and E-commerce Websites: The Role of Perceived Usefulness, Perceived Ease of Use, and Web Site Usability
Many companies now actively use the Web as a key marketing and sales vehicle for their goods or services. To be successful, e-commerce Web sites must be useful, easy to use, easy to navigate, and easy to understand – measures of the Technology Acceptance Model’s (TAM) variables Perceived Usefulness and Perceived Ease of Use. Although many studies have used the model to better understand e-comme...
متن کاملIndividual Differences, Perceived Ease of Use, and Perceived Usefulness in the E-Library Usage
This study examines the usage of e-library among students in a public university in Malaysia using the Technology Acceptance Model. Data from a questionnaire survey of 201 students were analyzed using linear regression. The results show that individual differences (computer self-efficacy and knowledge of search domain) had a significant positive relationship with perceived ease of use. Perceive...
متن کاملRole of Perceived Ease of use and Perceived usefulness in Influencing the Adoption of E- Recruitment among University Students
Information technology has been increasingly applied to automate the different processes in an organisation. Now internet has been used to support the process of recruitment by providing E-recruitment services. The main purpose of this study is to understand the factors influencing the e-recruitment process. There has been numerous models being developed to understand IT adoption among them the...
متن کاملEmploying the Technology Acceptance Model to Explore the Trends of Social Media Adoption and its Effect on Perceived Usefulness and Perceived Ease of Use
The purpose of this research is to explore the social media trend in communication in Kuwait by utilizing the technology acceptance model. Social media has been gaining extraordinary adoption in past years that requires further investigation into user’s adoption habits, the various kinds of social media, and its effect on their perceived usefulness and ease of use of social media. The study con...
متن کاملPerceived usefulness, ease of use and electronic supermarket use
Information Technology has permeated many facets of work life in industrialized nations. With the expansion of Internet access we are now witnessing an expansion of the use of information technology in the form of electronic commerce. This current study tests the applicability of one prominent information technology uptake model, the Technology Acceptance Model (Int. J. Man Mach. Stud. 38 (1993...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Informing Science: The International Journal of an Emerging Transdiscipline
سال: 2008
ISSN: 1547-9684,1521-4672
DOI: 10.28945/440